We don't believe in fitness
We believe in Movement !
As a doctor, Amjad saw a healthcare system exhausting people by associating fitness with extreme training and perfect bodies. But real health isn't performance. The goal is simply to feel good in your own skin.

As an entrepreneur, Saad saw that for people to stay active, movement must be effortless. It shouldn't be a destination you cross town for, it must meet you right where you live, work, and travel.
Joined forces to build PERF

Mehdi

Anas

Adam
They built the digital backbone of PERF with a strict rule: absolute simplicity and zero friction. They designed a platform where a guest can walk into a room, scan a code, and instantly stream our premium movement library.
Mariam, The Voice & Ambassador
Mariam brings energy and passion to PERF as our coach and ambassador. With her expertise in movement and wellness, she inspires guests to embrace a healthier lifestyle through accessible, joyful movement experiences.
Layla, Business Development
Layla structures the commercial architecture behind PERF. She bridges the gap between our premium movement platform and luxury accommodations, managing client scaling and contract deployments to ensure hassle-free integration across all partner facilities.
